Ask the CEO: Expert Insights from Sergio Alvarez

A successful long-term vision requires a deep understanding of the market, your core strengths, and how you can differentiate from competitors. Always be adaptable because market conditions change, and don’t be afraid to pivot if necessary.

I rely on experience, intuition, and the input of trusted advisors. It’s about balancing logic with gut feeling. Make decisions quickly but be willing to iterate if you find new information.

Don’t rush scaling. Ensure you have the right infrastructure, processes, and people in place before expanding. Understand your core business model, automate wherever possible, and make sure you’re financially stable.

Spend time directly interacting with customers—talk to them, understand their pain points, and iterate based on feedback. Data is important, but don’t lose the personal touch.

Stay curious—read, network, and engage with thought leaders. Attend industry events, follow competitors closely, and keep learning. Encourage your team to do the same and bring fresh perspectives.

Look for investment when you have a proven business model and a clear plan for how additional funds will accelerate growth. Don’t just take money for the sake of it—ensure your vision aligns with potential investors.

Start with a problem you’re passionate about solving, not just a product idea. Be persistent—success doesn’t come overnight. Surround yourself with the right people and don’t be afraid to ask for help.